Facebook Advertising Presents Better Opportunities Than Google?
Many local businesses have considered or have actually taken the plunge and advertised in Google Adwords. Traditionally, this has been one of the most popular forms of online advertising.
Google has become quite expensive for many of the keywords you may try to target and one of the biggest problems is that you are tied to keywords and key phrases as the basis for your advertising. This can restrict the ability of business to really drill down into target demographics.
Google Near Me Now – Big For Online Marketing Melbourne
If you’re a bricks and mortar business, particularly in the restaurant, coffee shop or bar industry, then be prepared for a big impact from Google’s newly released product, “Near Me Now”.
This application is for the mobile phones Iphone and Android at this stage, but will no doubt spread to others. Also at the moment, it is only available in the US market.
That said, it will no doubt spread to the rest of the world and the Australian market will not be too far away given its dominance in the use of mobile phones and technology. If you aren’t taking note of this in your business, then it will be to your detriment insofar as your online marketing goes.
Demise of Yellow Pages
Many people still think that the Yellow Pages dominates the advertising market for promoting a business, yet recent research shows that usage is in severe decline. Many small businesses believe that the Yellow Pages is the best Local Business Directory in which they can advertise, but the directory is no longer considered to be the authority it once was.
Research from the respected Roy Morgan group has shown that there has been a 51% increase in the number of people who only use the Yellow Pages once a month or worse, not at all! To put this into some perspective, the research shows that 77.5% of Australians over the age of 14 use the Yellow Pages once a month or not at all. That is a huge percentage of the population.
Read more on the demise of Yellow Pages and your alternatives
Local Search Is Crucial To Melbourne Online Marketing
Having detailed business listings submitted to the major search engines is crucial to your online marketing efforts. More and more, people are turning away from traditional sources of information such as Yellow Pages and advertising mediums such as TV and newspapers and using the internet instead to source information on local businesses. Ensuring you are listed in a prominent manner can generate many more customers for your business.
Learn more about why local search is crucial to online marketing in Melbourne
Guide To Online Marketing Jargon
If you’re like most businesses, you will be getting calls and emails from businesses about online marketing. Many of these people speak in a language that no-one can understand. The reality is that all you want is an effective online marketing program to generate more customers and sales.
Get High Search Engine Rankings for Melbourne Businesses
Your online marketing strategy for your business should involve trying to have as many Search Engine Optimized webpages sitting on the search engines’ front page and not just your business’s main website. Why? Because the more exposure you can get in the search engines, the more traffic that will result to your pages and consequently your business.
Find out the 7 steps to get your site on the front page of Google