Demise of Yellow Pages

Many people still think that the Yellow Pages dominates the advertising market for promoting a business, yet recent research shows that usage is in severe decline. Many small businesses believe that the Yellow Pages is the best Local Business Directory in which they can advertise, but the directory is no longer considered to be the authority it once was.

Research from the respected Roy Morgan group has shown that there has been a 51% increase in the number of people who only use the Yellow Pages once a month or worse, not at all! To put this into some perspective, the research shows that 77.5% of Australians over the age of 14 use the Yellow Pages once a month or not at all. That is a huge percentage of the population.

Much of the resistance building towards the Yellow Pages is on environmental grounds. As society becomes more and more of environmental impact, the Yellow Pages is seen as a great waste of paper. Core Data conducted research in May 2009 that revealed some interesting attitudes. Of those surveyed, 78% said they believed they should be asked if they wanted the Yellow Pages delivered. A further 58% would choose to stop delivery if they had a choice and 62% of those surveyed believed that the Yellow Pages was having a negative impact on the environment.

So where are people turning for information on businesses when they wish to acquire a product or service? The answer is quite simple, they are turning to the internet. As a business, you can get far more information into the hands of your customers and potential customers using a web site, and for far less cost, than any ad in the Yellow Pages. Customers today are far more discerning as well and like to read about the products and services in detail before contacting a business.

As Melbourne’s leading online marketing service, we can show you how to achieve extremely cost effective online marketing that will help you dominate the search engines at a fraction of the cost of traditional advertising methods. With the pace and bustle of today’s lifestyle, people want access to local businesses as well that they can deal with conveniently. Dominating the internet in your local business directory listings can have a huge impact on your bottom line. Even if you are not in Melbourne, we still service businesses across the world and can still assist you in your online marketing efforts.

To find out more, simply fill in the request for the free consultation on the right of the page and find out how you can be the most prominent business in your local business directory.