Local Search Is Crucial To Melbourne Online Marketing

Having detailed business listings submitted to the major search engines is crucial to your online marketing efforts. More and more, people are turning away from traditional sources of information such as Yellow Pages and advertising mediums such as TV and newspapers and using the internet instead to source information on local businesses. Ensuring you are listed in  a prominent manner can generate many more customers for your business.

Google themselves have said that 73% of online activity is in some way or other related to local content. That’s quite an amazing level of local activity. The NPD Group have found that 97% of internet users in the US gather information regarding their shopping online. The respected research and statistical group ComScore have found that 43% of search engine users are seeking a local business in order to buy something offline.  They also found that 54% of internet users had substituted the phone book with the internet and search.

This is a trend that will continue to grow and is a huge potential source of traffic to your website and customers for your business. You just cannot afford to ignore these trends if you intend to sustain and grow your business.

To ensure you take advantage of these trends for your business, why not take advantage of our FREE consultation to find out more.