Local Search

The biggest changes in recent times to the search engines is their concentration on Local Search. They are making serious attempts to provide searchers with quality sites relevant to their local area. This aspect of Search Engine Optimization (SEO) for websites focusing on Online Marketing is aimed at maximizing the exposure of your website in Local Search and search engines’ Local Business Directory

Of course, the big question you need to ask is whether or not your business is being found in the Local Search and Local Business Directory by people looking for businesses of your type in your community.

Click on the link to open a new window and check if your business is listed where it needs to be in the area of Local Search. Search for your business as you would expect a prospective client to, e.g. interior designer melbourne, and see the results they would see in Google. Is your business prominently displayed in the Local Search and Local Business Directory areas as well as on the front page of Google?

Normally, unless you are in a small town, or your business is not in a popular category, (taxidermist for example), you will see several listings next to a map of your area. This is the heart of Local Search and the Local Business Directory. Local Search Optimization is all about getting your business visible in this area as it is usually at the top of Google’s front page and is a great way of attracting new customers.

This area is becoming more and more important for many businesses with the use of smart phones that people are using whilst mobile and searching for an Italian restaurant in the area, or perhaps a locksmith because they have locked their keys in their car.

Just like Search Engine Optimization (SEO) for your web site, the search engines are constantly changing the manner in which they rank sites in the Local Search and Local Business Directory area. To maximize the quality of your listing and therefore your ranking, it makes sense to let us, as professionals, make sure you have a quality listing that will rank highly in Local Search.

Melbourne Online Marketing’s “Local Search” Dominator packages include our patent-pending Rave Review Cards system. These cards and the system, is designed to assist you in gathering quality testimonials from satisfied customers that can influence others to deal with you. In online marketing terms, this is known as “social proof”. The more testimonials you can gather, the more it can help your rankings in Local Search and your Local Business Directory.